If your
site is not optimized, then you're providing the
search engines with incorrect information about
your site that will result in poor rankings. To
achieve high positioning for relevant keyword terms,
your site must effectively exchange information
with the search engine robots when they visit your
site.
Search engines want the most relevant results
for their users. The engines are saying... "play
by these rules and we'll include you in our search
engines database" Problem is, most people
are not aware of these rules and think once their
site is designed, you simply start submitting
to the engines. Nothing could be further from
the truth! In fact, search engine optimization
should be taken into consideration prior to site
design if at all possible. However, using our
guidelines below, you can better understand why
we suggest the following optimizations prior to
the continuation or beginning of any search engine
submission campaign.
Keyword Popularity Optimization
- First we research what the most popular keyword
terms related to your business. We provide you
with an actual list of keyword terms and the number
of times they were looked up the month prior.
Why be #1 for a keyword term that is rarely searched
for? Let our search engine optimization experts
do the work so you don't have to.
Page Text Optimization - We
make page copy suggestions using the popular keyword
terms discovered in our Keyword Popularity research.
You simply incorporate this power copy into the
text of your web page. Or our designers can do
it for you. Keywords must appear within the actual
text on a page if you expect the engine's to give
you credit for them.
Image ALT tag Optimization -
Some engines read micro content or ALT tags as
if it were actually visible text on the page.
By entering a short "relevant" statement
which includes a keyword or two, you can use ALT
tags to increase your keyword density resulting
in a favorable bump in some engines.
Meta Tag Optimization - Certainly
not the cure all, but if you compare a search
engine to a library. You can easily see that a
web site submitted without optimized meta tags
is like a book being randomly stuck on a shelf
somewhere. A person looking for it may find it
and read it, but the chances are unlikely. Same
with engine's, they need to have a better idea
of where your site should go in their index. If
you blindly submit your non-optimized site you're
rarely going to be found and with good reason.
So get optimized meta tags first, then submit.
